Rooms are designed to be experienced before they are photographed.
Candlelit dining table with pink florals at the Estée Lauder Breast Cancer Campaign at The Well, designed by Alexandria Design House

Beyond Surface Styling.We Build Brand Environments.

We bring spatial logic to experiential marketing. We partner with top brands to design, build, and produce custom structural environments that drive real engagement

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Selected Brand Relationships

Trusted to Carry the Brand.

Estée Lauder
Puig
Mattel
Carolina Herrera
Ferrero Rocher
TIFF

Spatial Event Architecture · Foundation First

The Room Is the Brand.

“A beautiful photograph is not a return on investment. Guests need to understand the brand, experience the product, connect with the message and remember why they were there.”
Alexandria Damouni

What We Do

Built Around Your Brief.

We design and produce brand activations, product launches, corporate gatherings, galas and fashion events. From the first idea to the finished room, we bring the space, the brand and the guest experience together.

Spatial Design & Creative Direction

Concepts, floor plans and visual direction that make your brand clear and help guests move, discover and connect.

Custom Fabrication & Build

Branded displays, installations and event features, designed and fabricated in-house in Vaughan to fit your space and brief.

Production Leadership

Production partners, sourcing, logistics and on-site delivery, with clear direction from setup through removal.

Commercial Spatial Audit & Strategy

A focused review of your venue, layout and guest flow before you commit to production. Design-only consulting is also available for teams with production already in place.

Clarity Before Commitment.

The House builds lasting partnerships with brands, scaling our expertise from focused gatherings to major activations. Because no two environments are the same, all services are custom-scoped. From full on-site production to commercial spatial audits and design consulting, we offer flexible project-based pricing, ongoing partnerships, and retainer models to best serve your brand's objectives.

End-to-end Design and Production

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The Work / In Practice

Corporate Case Studies

Two brands. Two briefs. Two considered spatial responses.

Estée Lauder Breast Cancer Campaign at The Well in Toronto

Case Study 01 · Estée Lauder Companies · The Well, Toronto

A Cause, Experienced Together.

The brief. Bring more than 150 guests together for Estée Lauder Companies' Breast Cancer Campaign in The Well's open, public environment. The evening needed to feel immersive and meaningful, with the warmth and intimacy of a private gathering.

The challenge. A large guest count in a public outdoor setting can easily feel exposed, dispersed or impersonal. We had to establish a recognizable event perimeter without closing off the environment, account for outdoor conditions and create a clear sequence for arrivals, hospitality, movement and the campaign message.

Our spatial response. We treated the footprint as architecture: defining the perimeter, calibrating the scale of the gathering, connecting the guest journey and planning the flow between service, conversation and campaign moments. The design had to hold 150+ people while making each guest feel part of one intentional experience.

The result. An open-air event with a sense of enclosure and intimacy, where the public setting supported the cause rather than overpowering it. Creating that balance was the work behind the photographs.

Completed Bobbi Brown and FASHION brand experience

Case Study 02 · Bobbi Brown × FASHION · Toronto

The Vitamin Enriched Market.

The brief. Give Bobbi Brown's Vitamin Enriched Face Base a compelling physical presence inside FASHION's loft, without compromising the editorial atmosphere that made the venue distinctive.

The challenge. The product had to be thoroughly displayed, discovered and understood. At the same time, the event needed to remain unmistakably at FASHION. Covering every surface with branding would have been easy. Making both identities belong together was the harder design decision.

Our spatial response. We edited relentlessly. The bare concrete floors, with all their imperfections, stayed. FASHION's existing logos and loft character remained visible. Bobbi Brown became the focus through precisely placed product displays, custom-built market elements and branded moments that sat naturally within the architecture instead of competing with it.

The result. One coherent atmosphere, not a branded set dropped into somebody else's space. The products were unmistakable, the host venue retained its identity, and the whole environment felt as though it had always belonged there. That apparent effortlessness required careful spatial editing.

Have a brief in development? Start with the objective. We will assess the spatial and production requirements.

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From the Drawing to the Room

Vision Into Reality

A clear comparison between what we envisioned and what we built for Bobbi Brown × FASHION.

01 / Product Discovery

Product Discovery · Toronto
Bobbi Brown x FASHION Vitamin Market concept showing a juice market, cafe seating and branded details
Vision / Concept DirectionProduct discovery planned as a spatial experience, not a standalone display.
Built Bobbi Brown Vitamin Enriched Market with product stations and seating
Additional view of the built Bobbi Brown product market and furnishingsBlack Bobbi Brown branded bench with cushions in the built event environment
Reality / Built EnvironmentThe product market, custom-branded seating and tables, built from the original design direction.

02 / Arrival & Identity

Guest Journey · Toronto
Bobbi Brown x FASHION arrival concept showing branded welcome signage, a printed pathway and lounge
Vision / Concept DirectionBrand recognition and arrival cues designed to connect the welcome, pathway and guest experience.
Completed Bobbi Brown and FASHION welcome environment with branded arrival path
Additional completed arrival installation and brand identity detailOutdoor Bobbi Brown branded A-frame welcome sign at the FASHION event entrance
Reality / Built EnvironmentThe welcome signage, branded floor pathway and arrival environment, designed as one connected guest journey.

Press & Media

The Work, Beyond Our Own Words.

Selected editorial features, interviews and independent coverage of Alexandria Design House.

Explore Press & MediaThe House in PrintView the features and coverage →
Alexandria Damouni on the September 2026 cover of Neighbours of Woodbridge

Your Next Corporate Commission

A Brief Worth Building Around.

Bring us the objective. We will consider the room it deserves.

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Corporate Event FAQs

What does end-to-end event design and production actually include?

At Alexandria Design House, end-to-end production means complete accountability under one roof. Backed by 16 years of corporate production experience, we manage three areas.

  • Spatial and scenic design. 3D floor plans, stage builds, and branded environments.
  • Logistics and compliance. Venue sourcing, permitting, catering, and union vendor coordination.
  • On-site show direction. Cue-to-cue show management, backstage coordination, and load-in and load-out.

Your team has a single point of contact. The House coordinates the production partners.

Do you produce corporate events in both Toronto and Montréal?

Yes. Alexandria Design House produces galas, brand activations, and corporate launches across the Greater Toronto Area and Greater Montréal. We coordinate local venue partners, permits, and regional requirements in both markets, including bilingual on-site show management and signage that meets Québec's language requirements.

How do your pricing and production budgets work?

Alexandria Design House builds itemized production budgets around project milestones, with no hidden markups. We lock in trade pricing for AV, fabrication, and venue rentals and include a contingency in the budget. Any additional cost requires your written approval.

How far in advance should we book our corporate event or activation?

Allow time to secure the venue and build any custom scenic elements.

  • Galas, award shows, and holiday parties. Book 3 to 6 months ahead.
  • Brand activations and product launches. Book 8 to 12 weeks ahead.

For shorter timelines, we assess what can be delivered safely and use modular staging and established production relationships in Toronto and Montréal where the brief allows.

Can you collaborate with our in-house marketing team or internal planners?

Yes. Alexandria Design House works as the design and technical production partner for in-house marketing teams, PR agencies, and executive committees. Your team leads brand strategy, internal communications, and the guest list. The House designs the physical environment and oversees AV production and on-site logistics.